Call for Applications - Meet buyers from high-end supermarkets ex Asia and Middle East

22 May 2014

Call for Applications  - Meet buyers from high-end supermarkets ex Asia and Middle East

Food Innovation Australia Ltd (FIAL), in collaboration with Austrade and State Government Agencies, will be hosting senior buyers from leading, high-end Asian and Middle Eastern supermarket chains, from 10-13 June. This presents a unique opportunity for Australian food and beverage (F&B) companies to capitalise on the high and rapidly growing consumer demand for safe, high quality and convenient food and beverages in Asia and the Middle East.

The deadline for applications for this rare opportunity is 28th May and is open to export-ready Australian F&B companies. The companies may either be new to these markets or already have a presence there. A list of the high-end supermarket buyers can be viewed below.

Hero Supermarket operates 682 stores in Indonesia, under several brands, and serves all customer segments, including Australia’s target market of the upper middle to upper class consumer. Hero Supermarkets leads the evolution of modern retailing in Indonesia.

Emart is the largest hypermarket chain in Korea with 147 stores nationwide and includes Shinseki department stores, Shinsegae Food and high-end gourmet stores Dean and Deluca and SSG. Emart has a direct global sourcing division and imports a wide variety of products from numerous countries.

Park’nShop is one of the major supermarket chains in Hong Kong, with more than 170 stores, including high-end supermarket brands ParknShop Superstore, Taste, Great Food Hall, Fusion, SU-PA-DE-PA, International and Gourmet Food Hall.

Cold Storage Singapore is the premier supermarket chain in Singapore. As the island's oldest established supermarket operator, with over 100 years of experience, Cold Storage is a market leader in Singapore. This respected chain constantly introduces new store concepts that set clear industry standards.

The Sultan Center is one of the premier retailers and leading suppliers of supermarket items, perishables and general merchandise in the Middle East, with coverage in the Kuwaiti, Oman and Lebanese markets.

Register your interest by 28 May

For an opportunity to present your products to these senior buyers, please complete the ‘Expression of Interest’ form below, by clicking on the link. The closing date for applications is 28th May 2014, so immediate action is essential. The 'Expression of Interest' form will take approximately 15 minutes to complete.

The buyers will select the companies they would like to meet, from the Expression of Interest submissions. Those chosen will be notified on 2nd June 2014. Successful companies will need to be available for meetings with buyers on the following dates, depending on your location:

•   Melbourne meetings will be held on Tuesday, 10th June from 9am till 12 midday 

•   Adelaide meetings will be held on Wednesday, 11th June from 9am till 12 midday 

•   Sydney meetings will be held on Thursday, 12th June from 9am till midday 

•   Brisbane meetings will be held on Friday, 13th June from 9am till midday

Applicants will also benefit from priority submissions for a future senior buyers delegation in September 2014. High-end supermarket chains from Japan, China, Thailand, Malaysia and UAE will be part of FIAL’s next inbound trade mission.


Najib Lawand

General Manager - Market Development


Food Innovation Australia Ltd

Technology Enterprise Centre, Latrobe University

Suite 6, Building 2, 2 Research Avenue

Bundoora  VIC  3086


T: +61 3 9479 6086  |  M: +61 448 054 234|  e:  |


Publish Date: 
Thursday, May 22, 2014 - 12:00
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